Email this Article Print This Article Developing a marketing plan is nothing more than setting goals and making a to-do list that will get you there.
You need a plan for your business Conventional wisdom would have us believe that a business plan needs to consist of 30 pages complete with bar graphs and pivot tables.
But as many entrepreneurs juggle full time day jobs and family commitments alongside their side projects, getting to revenue as quickly as possible might be the difference between staying the course and giving up.
We have a simple, free, focused 1-page business template for you. Look for the download box at the end of this article.
Your business plan on just one page At the end of the day your business is built upon your very best guess. Your business will change and evolve as you learn, so the plan you create needs to be dynamic. If you cast your plan in stone you risk clinging too tightly to that strategy you worked so hard on, rendering your business less nimble when a pivot becomes necessary.
It might seem surprising or impossible to imagine that all of the most crucial pieces of your business can fit onto one page.
At Fizzle, we call this plan a sketch: What your business plan should cover This one page game plan summarizes your high level strategy in one page, so naturally there are a lot of questions to answer.
These questions can be grouped into a few critical components: The problem — Who will you serve? What problem are you solving for them? The solution — How will you solve that problem?
How will you turn that value into something people will actually pay for? How will you measure whether your idea is working? Business reality — What will this business require? What advantages do you have in the marketplace? Is this business the right fit for you? These are the building blocks of your business fitting together on just one page.
If this is the case, you might find yourself genuinely jazzed up about your problem and solution. While you might stumble into cash if you simply serve hard, devising a strategy for making money is made infinitely easier with the implementation of a framework.
In Fizzle we frequently talk about business archetypes in an effort to profile the most common methods for making money. As a maker you will need to decide what product you will sell and for how much, while also factoring in what it costs you to procure it.
Makers also have plenty of options when it comes to sales platforms. For example, artistic pieces may sell best on Etsy, while the e-commerce guru might use Amazon to find buyers. As you create your business plan, let your target audience be your guide in determining the best marketplace for your goods.
For the freelancer — Freelancers typically possess valuable skills they are able to sell as services to others. Anticipate scenarios in which a client wants to add services on after the work has begun, thinking through how you will charge accordingly in order to avoid feeling short-changed at the end of a project.
For the teacher — Teachers provide expertise to their audiences by creating products intended to pass along skills or information. This is just 3 of the archetypes explained. Click here to learn more about the 10 business archetypes.
As you settle into your archetype, an inevitable question pops up: As you build your one page plan, remember that your business is an ongoing experiment. You will almost certainly have to hypothesize, test, talk to customers often and early, draw conclusions, and repeat that process in order to increase your revenue.
Without a doubt this business plan will grow and change to reflect your successes and failures, and it should.In fact, for many advisory firms, a simple “one-page” financial advisor business plan may be the best output of the business planning process – a single-page document with concrete goals to which the advisor can hold himself/herself accountable.
Completing the one-pager will help highlight what’s missing in your business plan and what needs closer consideration or revision. You can check out our Business Model Canvas examples to capture your business plan in a lean one-page diagram.
Business Plan Template; Sample Business Plans; START. Start-up Advice; FUNDING.
Attracting Investors. How To Write A One Page Business Plan. Throughout my career I have launched dozens of successful products – and each one began with some level of business plan. Because I have a lot going on, I never want to invest too much time in.
A generic business plan sample with your details Check out these insanely creative business plan templates for your new business idea and imagine the difference one could make in helping.
Sample text from One Page Business Plan: Don’t want to devote hours to coming up with a detailed business plan? Try this simple outline for a one-page plan, and the next time you run into Warren Buffett in an elevator, you’ll be ready to pitch him your idea.
Global financial services firm vFinance offers a basic, page business plan template to download from its website--one the company says has been downloaded more than a quarter of a million times.