A formula for low cost marketing for small businesses

How to value a small business January 31, When it comes to selling a business, the most important question you need to ask is — how much is it worth? There is no single formula that can be used to precisely value every private business.

A formula for low cost marketing for small businesses

For the cost per mile formula, fixed costs are those costs incurred either one time or regular ongoing costs that you must pay whether the vehicle leaves the lot or not.


The following is a short list of the most common fixed costs from the most expensive to the least expensive and a short description of each: Purchase Price of Vehicle — this is the initial cost of the vehicle.

This is really a sunk cost in the cost accounting world, but for the purposes of analyzing the cost per mile for business operation, this particular outlay is considered a fixed cost. You should include any modifications to the vehicle to get it ready for your business.

Look at the truck photo above. Monthly Interest — since work trucks can be easily financed, most small businesses finance the purchase. The financing component includes interest and some principle repayment.

A formula for low cost marketing for small businesses

The principle payment component is paying for the initial purchase price. On a monthly basis, only the interest is a true cost to the business. There is one issue with this interest payment; it decreases as the loan matures.

So each month, this value will change. However, it is not a variable cost as you may think, it is fixed because you must make the note payment whether you drive the truck or not. Insurance — rarely do businesses find an insurance policy that is strictly based on the number of miles you drive.

Most policies provide an allowance for the number of miles.

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There a lot of other variables such as good drivers, proper training, governors on the gas flow, and more. In effect, you are renting your vehicle from the government.

Each year your vehicle requires a license and registration decal to travel on the roads. In addition, your county or city government taxes the property as personal or business property.

Finally, there is the compliance component which is the safety inspection each year. As the unit ages, the property tax component will decrease due to the value change, but overall you should expect to pay approximately this amount annually.

The purchase price is simple. The total actual cost out divided by the expected number of miles assuming regular maintenance on the unit. Unlike a bronze statue that can literally last years without any maintenance, transportation units do have a life expectancy. What drives the no pun intended structural integrity lower is the stress from constant moving of the metal.

A formula for low cost marketing for small businesses

Metal fatigue sets in and the structural integrity of the undercarriage, the engine, the transmission and so on wear out.

This gets to the point, where the physical cost of replacement exceeds the value of maintaining the vehicle. Therefore, transportation vehicles do have a reasonable life expectancy.

For a cube truck, you should expect aboutmiles before some major breakdowns. At that point, it would be cost effective to replace the unit with a new one.

This is approximately 9 years assuming 18, miles per year of driving. So here is our number: Total cost to purchase, prep and deliver the cube truck to our warehouse: Remember, this is a fixed cost as we have to pay this interest each month no matter how much we drive the unit.

The physical cost will vary not to be confused as a variable cost from month to month and year to year. At some point the note will be paid off and there will be no interest at all.

The key is to assume a reasonable number of miles the truck will be used in the accounting period one year. For the purpose of this article, I am assuming 18, per year.

So the cost per mile associated with interest is: Total interest paid in the accounting period one year: The principle portion was included in the original purchase price as identified above. Its cost per mile was calculated using the formula in item number one. Finally, this value per mile will decrease in each of the accounting years as you pay off the note.

So, if you are thinking the cost per mile changes, yes is the answer.Evaluation of Cost-Plus Pricing. Cost-plus pricing is a simple method to determine the pricing of a product or service, but it comes with some challenges.

Sep 13,  · In the vein of a very informal case study on HubSpot's use of LTV, here are five tips for effectively applying the formula to your business. 1.). The most basic way to calculate the ROI of a marketing campaign is to integrate it into the overall business line calculation.

Do You Really Need to Write Word Blog Posts to Rank on Page 1? | Ep. # Today, I’m going to show you 16 different marketing strategies that have a proven history of success for small businesses. Half of these options will probably be viable growth strategies for your unique business.. Four of them are probably worth testing out over the next month. Evaluation of Cost-Plus Pricing. Cost-plus pricing is a simple method to determine the pricing of a product or service, but it comes with some challenges.

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